Increase Online Traffic and Conversion
- Know what Customers are Looking For
- Know what Customers are Looking For
The concept of Pay per Click advertising is known by a few different names – PPC, Paid Search Marketing and Guaranteed Inclusion are the better known ones. No matter what name you call it by, the purpose is always the same; to build qualified traffic and increase online conversion. At the core of any effective PPC campaign, therefore, is the fundamental keyword research, without which you would be firing shots aimlessly at no particular target.
A ‘keyword’ should be in essence, a ‘customer care word’. Gerry McGovern, author of “Killer Web Content” propounds the concept of ‘customer carewords’ over search words. No longer is it sufficient to have the right search words that help your website be found. Getting targeted traffic that travels through your site and performs the desired buying actions is achievable through the use of carewords. For example, if your website sells herbal products and related nutritional supplements, an effective search word would certainly be “herbal products”. However, the customer carewords would be “natural remedy”, “herbal cure”, “natural pain relief”, “organic weight loss solution”, and so on.
PPC management requires skill and experience
At WSI, our experience with handling several thousand PPC campaigns globally gives us the edge of a wide ranging, multi-industry paid search management expertise. Why waste your precious marketing dollars on trying to do something on your own or with amateurs who lack this wealth of knowledge. Even though paid search only costs you for every click and not each time your PPC ad shows up online, be aware that your entire campaign budget can burn up really fast without thorough keyword and careword research, effective geo-targeting, thoughtful time targeting and constant monitoring and testing.
At WSINetEffects our PPC services include all aspects of your Paid Search Marketing. We will do the keyword research, expertly handle bid management on Google Adwords, Yahoo! Search Marketing and Microsoft adCenter, do split testing or multi-variate campaign testing and provide you with Web analytics reporting at every stage. You’ll never have to worry about wasted clicks and you’ll always have a good handle on your conversion rates.
Give us a call today at 414-326-9836 or fill out our online form. Let’s work out a plan to target the best prospects and nurture profitable leads for your business. WSI paid search marketing services will deliver and manage a PPC campaign designed to drive great results!
Fast Facts
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Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008 |
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Advertisers will continue to use or increase their Search Marketing budgets in 2009. Expected growth for this online advertising tactic is in the double digits at 14.9% in 2009, to a total $12.3 billion. – Source eMarketer, Dec 2008 |
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Total US Internet ad spending will increase to $25.7 billion in 2009, an 8.9% growth rate. – Source eMarketer, Dec 2008 |
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In light of the economy US advertisers are moving millions of dollars from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. The same holds true for the UK and other developed nations.– Source eMarketer, Dec 2008 |
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Online buyers are shifting a greater share of their total purchases from stores to the Web in search of more convenience, broader product selection and cost savings. – Source eMarketer, Dec 2008 |